Brand Identity & website design
for Dr. Ioanna Kouri MD (pedoneurology.gr)
We were commissioned to design the logo, brand identity and webpage of Dr. Ioanna Kouri pedoneurology specialist.
Understanding that treating children with neurological problems is a very difficult subject both for the children and their parents, we decided to present it as optimistic as we could, without looking for a childish or comic approach that would degrade the subject. We combined in the logo the basic elements that needed to communicate clearly (but not harshly) the field of pedoneurology using a set of colours that would relax but also gain parents' trust, keeping the whole brand consistent both in print and digital media.